Today's donors are more diverse than ever, and fundraising experts warn that traditional appeals and approaches don't always resonate with Americans of all races and ethnicities. Yet few nonprofits have figured out how to attract diverse donors. How well is your nonprofit connecting with donors of color?
Join The Chronicle of Philanthropy and four fundraising experts for an information-filled session, complete with practical ideas for building ties with African American, Asian American, Pacific Islander, and Latino donors.
Our speakers will share real-world examples of strategies and appeals that get diverse donors involved and broaden support for your cause. They'll also share insights into some common motivators for giving within different cultures.
Don't miss this chance to hear from a big-gifts fundraiser who works with high-net-worth African Americans, the head of a foundation that supports Asian American and Pacific Islander communities, a foundation executive who is building Latino philanthropy in California, and a consultant who has spent most of his career fostering philanthropy among donors of color.
What Will You Learn?
- How to connect with donors of different racial and ethnic groups to build loyalty
- How to tailor appeals to inspire diverse donors to give and get involved
- How to develop strategies and adopt tactics to better engage non-white donors
Who Should Attend?
- Chief development officers, development directors, and other fundraisers
- Communications directors and online marketers
- Executive directors
What Resources Will You Receive?
Checklist: 6 Steps to Attracting More Diverse Donors
Here’s how — and why — you should build an inclusive fundraising strategy and broaden your base of support.
SPEAKERS:
TERRI BRADFORD EASON
Director of Gift Planning
The Cleveland Foundation
DARRYL K. LESTER
Founder
HindSight Consulting and the Community Investment Network
AUDREY YAMAMOTO
President and Executive Director
Asian Pacific Fund
SARA VELTEN
Vice President of Philanthropy
Latino Community Foundation
This webinar is worth one CFRE credit.
