Baby boomers give more money to charities than people in any other age group. In fact, 43% of all donations from individuals come from people in this generation, and these donors are more likely to volunteer than younger donors. How is your nonprofit reaching donors in their 50s and 60s?
Join The Chronicle of Philanthropy and fundraising experts to gain the latest insights into the giving habits of this important pool of donors and the most effective ways to attract them to your cause.
You'll hear from Dan Lowman, senior vice president for analytics at the consulting firm Grenzebach Glier and Associates, who will share data about giving trends among people age 50 to 70. He'll explain how to delve into your list of donors to find boomers with the capacity to make big gifts and share realistic timelines for how long it takes to engage these donors.
You'll also hear from Joe Bull, executive director of planned giving at Carnegie Mellon University who has helped secure nearly half a dozen eight-figure gifts during his 30-year fundraising career. He'll explain how to craft creative gift proposals that take into account the financial needs of donors in their 50s and 60s while enabling them to give generously to a cause. And he'll offer options for groups that cannot afford a full-time planned-giving fundraiser but want to better attract these donors.
Our experts also will offer guidance on how best to get boomers involved with your organization, including creative approaches by nonprofits from a range of causes.
Don't miss this chance to gain insights into how to identify, engage, and secure big gifts from the most generous donor demographic.
What Will You Learn?
- How to identify, among your current donors, those in their 50s and 60s who have the capacity to give big sums
- How to attract boomers to your organization's mission and involve them in your organization
- How to craft gift proposals that help donors plan for retirement while also being generous to your cause
Who Should Attend?
- Chief development officers, development directors, and major gifts officers
- Communications directors and online marketers
- Executive directors
What Resources Will You Receive?
CMU Gift Planning Postcard
Download a copy of Carnegie Mellon University's gift solicitation postcard.
- CMU Planned Gift Ad
- CMU Charitable Gift Annuity Letter
JOSEPH O. BULL
Executive Director of Gift Planning
Carnegie Mellon University
Senior Vice President, Analytics and Director GG+A Philanthropy Survey Lab
Grenzebach Glier and Associates
This webinar is worth one CFRE credit.