Jumpstart your planned-giving program by learning how to create appeals and marketing materials that resonate – even during these challenging times. Join us for a 75-minute webinar from 2-3:15 PM ET on Thursday, October 22, 2020. You’ll learn from a planned-giving director at a nonprofit, a veteran consultant, and a planned-giving director at a financial services firm.
They’ll share strategies for:
- Strengthening legacy giving (even if you’re just getting started).
- Tips for developing a planned-giving strategy.
- Real-world examples of how to frame conversations and messages, and detailed marketing advice and examples.
Plus, you’ll get tips on how to recognize these donors and keep them engaged in your work.
Lisa Sargent Communications
National Director of Gift Planning Services
BNY Mellon Wealth Management Planned Giving Group
Director of Planned Giving and Endowment
Jewish Federation of Cincinnati
This webinar is worth 1.25 CFRE credits.
With Support From: