Local businesses can be important allies to charities Ð offering visibility, donations, and volunteers to nonprofits in their communities. But nonprofits often ignore smaller businesses, opting instead to chase higher-profile national companies, despite intense competition for their time and dollars.
Join The Chronicle of Philanthropy to learn how to identify businesses that are most likely to support your cause and which tactics will help your organization raise more money and build stronger ties in your community.
YouÕll hear directly from Bruce Burtch, an expert on cross-sector partnerships and cause-marketing, who will address trends in corporate giving, what they mean for nonprofits seeking support, and how to recognize and promote the benefits of cross-sector partnerships that go beyond money.
YouÕll also learn how GRID Alternatives, a nonprofit that brings clean energy to low-income communities, has attracted dozens of corporate supporters in the 10 years since its founding, fueling the groupÕs expansion from the West Coast to Washington, DC this fall. Zach Franklin, vice president for development, will offer advice, tips, and tactics for attracting corporate support. HeÕll also share case studies, including how a local partnership with Wells Fargo developed steadily, despite several initial rejections, and ultimately led to a grant of $2-million over five years.
What Will You Learn?
How companies are changing their criteria for supporting nonprofits.
How to address critically important business objectives of potential corporate supporters.
Which door to open first in any company, no matter its size.
The top 10 benefits effective partnerships bring to both nonprofits and businesses.
Who Should Attend?
Chief development officers, development directors, and other fundraisers
Directors of corporate partnerships or corporate engagement
Marketing and communications professionals
This webinar is worth one CFRE credit.