The share of Americans who give to charity has declined in recent years. More nonprofits are competing for mega-gifts, and more wealth is concentrated in the hands of a few than ever before. In this competitive environment, major-gift officers must take care to prepare for meetings with potential donors, be sensitive to varying personalities, elicit their motivations to give, and keep donors engaged over time.
This collection of nuts-and-bolts advice aims to help you manage the pressures of your vital role, build connections with wealthy individuals, and lay a strong foundation for landing big gifts.
This guide includes:
- Key advice from both successful fundraisers and wealthy donors
- What to do before, during, and after meetings with major-gift prospects
- A downloadable sample gift agreement
Digital File Size: 1 MB