Note: This session is temporarily postponed to May 7 as we continue to monitor and respond to the quickly-changing COVID-19 outbreak. We will provide more detail, both here in the Chronicle of Philanthropy store and via email. We appreciate your patience in these uncertain times and invite you to browse our full coverage at Philanthropy.com.
Many studies show that women give more generously than men at similar income levels, yet few nonprofits make the most of their female supporters.
Join the Chronicle for a 75-minute webinar from 2-3:15 PM ET on May 7 that will explain how to adapt your fundraising strategy to prioritize women. Our expert guests will share simple but effective ways to identify women who may support your cause, cultivate them as donors, and build stronger ties to inspire greater giving over time.
Kathleen Loehr, fundraising consultant and expert on women’s philanthropy, will outline key steps to take to cultivate women donors and explain which fundraising tactics resonate with women. She’ll also offer advice on how to persuade leaders to invest in ― and foster a culture that values ― women’s giving.
Melissa Effron Hayek, head of the women in philanthropy program at the University of California at Los Angeles, will share proven approaches and real-world examples of messages and appeals that deliver. Hayek also will offer tips on how to thank female donors, deepen their involvement in your work, and track and analyze data to measure your results.
And Jennifer Filla, a veteran fundraiser and prospect researcher, will explain how to find wealthy women who may support your cause, including how to select criteria to define the best prospects and how to rate each lead, so you can focus your efforts on those most likely to make large gifts.
What will you learn?
- How to identify women with the potential to give large sums to your nonprofit
- Ways to enhance fundraising and communication to attract women’s support
- How to deepen your connections with female donors and inspire greater giving
President of Aspire Research Group
CEO of Prospect Research Institute
MELISSA EFFRON HAYEK
Director, Women & Philanthropy
University of California at Los Angeles
Aspen Leadership Group
Editor, Online Learning
Chronicle of Philanthropy
This webinar is worth 1.25 CFRE credits.
With Support From: