Digital fundraising still brings in a small share of income for most nonprofits. But that share has been swelling in recent years. One study of more than 130 charities revealed that from 2014 to 2017 online giving grew by a median of 69 percent.
But as more and more organizations vie for donors’ attention online, it can be tricky to create campaigns that break through the noise and consistently deliver strong results.
Join us to learn practical techniques and big-picture strategies nonprofits are using to raise money online.
You’ll learn from Julia Campbell, veteran fundraiser and founder of an eponymous digital-marketing consultancy, who will explain how to build an online presence that lifts your charity’s profile, attracts new donors, and boosts your fundraising. She’ll also offer tips on how to select the right communications channels, measure your results, and use digital tools to convey your impact and strengthen ties with supporters.
You’ll also learn from Sarah Javier, head of the Animal Protective Association of Missouri, which has created multiple social-media campaigns that went viral and expanded the group’s reach, and attracted more supporters. Javier will share advice on how to design digital campaigns that will get noticed by donors and keep supporters engaged over time. She’ll also explain how to tailor online strategies to your audience and refresh successful campaigns so they continue to generate positive results over the long term.
Plus, you’ll get real-world examples of digital campaigns that hit the mark for a variety of nonprofits.
Don’t miss this chance to learn from your peers how to step up your online outreach and increase revenue. Sign up today to join us on Thursday, March 12, at 1:00-2:15 pm ET.
What will you learn?
• What you need in a digital campaign to reach new supporters and raise more money
• How to maximize online tools to lift your nonprofit’s profile, strengthen ties with donors, and attract new ones
• Ways to measure your results and use the data to improve your digital outreach
J Campbell Social Marketing
Animal Protective Association of Missouri
This webinar is worth 1.25 CFRE credits.
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