Scores of community groups, colleges, and other nonprofits are discovering how to build excitement and momentum around day-long fundraising campaigns. Join us for a primer on how to plan for and carry out a one-day fundraising campaign for your cause.
YouÕll hear from Susan Swan Smith of the Communities Foundation of Texas, which organizes the North Texas Giving Day. She oversees the foundationÕs efforts for the giving day, which raised $26.3-million for 1,580 nonprofits in September 2014. Ms. Smith offers strategies for big and small groups to capture new audiences through social media, raise more revenue, and steward donors when the day is over.
Rebekkah Brown, vice president for advancement at Muhlenberg College will share a case study of the collegeÕs giving day, begun in 2013 with the goal of strengthening community. SheÕll explain how the college:
Engages key volunteers and board members to serve as online ambassadors for the campaign.
Uses social media creatively to keep the campaign exciting.
Expands its donor pool through the campaign: 25% of those who gave were first-time donors.
YouÕll also hear from Jeannie Howell of the Sacramento Region Community Foundation who helps oversee the regionÕs BIG Day of Giving, now in its second year. SheÕll share marketing tips including strategies for cutting through the noise, developing a sound email strategy, and engaging your boardÕs support with the outreach. SheÕll also offer guidance what you need to do in the eight weeks before a giving day commences.
What Will You Learn?
How to optimize your social-media outreach for a giving day
How to develop an email strategy to build excitement and encourage giving
How to empower your supporters to spread the word and raise money on your behalf
Who Should Attend?
Chief development officers, development directors, and other fundraisers
Communications directors and online marketers
This webinar is worth one CFRE credit.