Many nonprofits raise the bulk of their annual fundraising revenue in the last few months of the year. But to get the best results, it’s essential to lay a strong foundation for the giving season all year long.
Join us to learn how to create a smart 12-month outreach calendar, coordinate your messages on a variety of communication channels, and ensure no donors get overlooked.
You’ll learn simple but effective tactics to personalize your outreach, strengthen ties with supporters, and boost giving.
Plus, you’ll get a sample annual plan that you can adapt to improve your donor communications — and raise more at year’s end.
What will you learn?
- How to plan a communications strategy for 2022 despite unpredictability
- What’s working now in terms of fundraising messages and appeals
- Advice for managing content on many communications channels
At the Chronicle we strive to host accessible and inclusive events. This session includes live captioning and ASL interpretation.
SPEAKERS:
T. Clay Buck
Founder
TCB Fundraising
Lindsay McCreary
Director of Philanthropy Operations
La Jolla Country Day School
Originally Aired: February 10, 2022
This webinar is worth 1.25 CFRE credits.